The company LLC “Alka Sons” and the Institution for the Development of Business and Cultural Relations “Sampark” together with the Film and Video Rental held a bright cultural event that united fans of Indian cinema. On April 10, a special screening of the new Indian film “Song of Love” took place at the Pobeda cinema – a heartfelt story about feelings, traditions and the power of true love.
The participation of the Ambassador Extraordinary and Plenipotentiary of the Republic of India to the Republic of Belarus – Mr. Ashok Kumar gave special significance to the event.
The honorary guest of the evening was the director of the film – Amit Jain, who personally presented his work to the public. In his speech, he spoke about the creation of the film, shared interesting facts from the set and thanked the audience for the warm welcome. This meeting became a truly unique opportunity for viewers to immerse themselves in the cultural context of the film and get to know it from the inside.
Alka Sons LLC, being the official supplier of Indian goods to the Belarusian market, not only organized the screening, but also gave the guests a piece of India. Before the film, the guests were treated to traditional Indian dishes: spicy chicken, puffed basmati rice, traditional tea, nuts, kazinaki and much more.
The screening brought together both fans of Indian cinema and simply lovers of vivid cinematic stories. Emotional scenes, rich music and colorful visual aesthetics delighted the audience, and many viewers did not hide their impressions after the end of the session.
Alka Sons LLC and the Institution for the Development of Business and Cultural Relations Sampark thank all the guests for their participation and interest in the event and also express their gratitude to the partners for their support in organizing the screening. We are confident that this event was only the first step towards new cultural initiatives that will give viewers even more unforgettable emotions.